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How To Revive Dying Leads


Inman Connect
We want to help you make more money right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world.
The thrill of cultivating a lead can easily be squashed if that lead suddenly goes cold. It can leave an agent feeling frustrated or confused, and depending on the situation, wondering what exactly went wrong.
But it’s important for agents to remember that seemingly dying leads or leads that have “gone cold” for a while aren’t necessarily a done deal. A big factor in being able to pump a little new life into those leads is just finding the right kind of approach for each individual client. And you may not always get the right method on the first try. ....

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The Digital Transaction Is Great — But Mortgage Tech Still Needs Work


Inman Connect
This month, we’ll talk to mortgage leaders about where the market is headed and how products are evolving digitally to suit buyers’ needs now. We’ll also explore emerging alternative financing options that are changing the game for buyers and sellers. Join us for Mortgage and Alternative Financing Month.
Real estate was already making quick progress toward a fully digital transaction pre-pandemic, and then in March, the need became urgent overnight.
Now, it’s easier than ever to complete a transaction without ever meeting in-person, but the process still has its wrinkles, according to industry professionals who recently reached out to Inman on Facebook via Inman Coast to Coast. ....

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