Inman Connect
We want to help you make more money right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world.
The thrill of cultivating a lead can easily be squashed if that lead suddenly goes cold. It can leave an agent feeling frustrated or confused, and depending on the situation, wondering what exactly went wrong.
But it’s important for agents to remember that seemingly dying leads or leads that have “gone cold” for a while aren’t necessarily a done deal. A big factor in being able to pump a little new life into those leads is just finding the right kind of approach for each individual client. And you may not always get the right method on the first try.