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Evan Shapiro Talks Streaming Usage By the Numbers

As streaming media and CTV overtake broadcast as the most watched form of entertainment television, media cartographer Evan Shapiro breaks down how that usage is distributed via OTT and other channels in this clip from his closing keynote at Streaming Media East 2023. ....

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Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We ve had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days. ....

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How NBCU and Chicken Soup for the Soul Have Evolved Their Monetization Strategies

Effective streaming content monetization is an ever-changing thing, and even industry giants like NBCUniversal and Chicken Soup for the Soul are constantly revising and refining their approach in pursuit of the perfect monetization mix. Learn more about the latest strategic innovations in this clip from Streaming Media Connect 2023. ....

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How Consumers Influence Streaming Tech Development

How much does consumer feedback impact streaming app and platform innovation and evolution? Is there an influencer niche for everyday streaming consumers? Fandango s Rema Morgan-Aluko, LG s Matthew Durgin, and Vizio s Greg Barnard discuss how seriously they take user feedback and how they apply it in this clip from Streaming Media Connect 2023. ....

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Does Ad Personalisation Really Matter to Streaming Consumers?

Streaming conventional wisdom tells us that targeted, personalised ads are not only what OTT users want it s what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can t match. But recent data from Publishers Clearing House suggests that streaming consumers don t put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House s Smriti Sharma, NBCUniversal s Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023. ....

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