Effective streaming content monetization is an ever-changing thing, and even industry giants like NBCUniversal and Chicken Soup for the Soul are constantly revising and refining their approach in pursuit of the perfect monetization mix. Learn more about the latest strategic innovations in this clip from Streaming Media Connect 2023.
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How much does consumer feedback impact streaming app and platform innovation and evolution? Is there an influencer niche for everyday streaming consumers? Fandango s Rema Morgan-Aluko, LG s Matthew Durgin, and Vizio s Greg Barnard discuss how seriously they take user feedback and how they apply it in this clip from Streaming Media Connect 2023.
While the pandemic era has brought a substantial uptick in media consumption, and tremendous growth in streaming, the overall mix has shifted, according to Intercept s Brett Sappington, whose survey findings show fragmentation both in streaming service options and the types of entertainment gaming, short-form content coming to the fore, in this interview with Tim Siglin at Streaming Media East 2022.