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Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We ve had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days. ....

Robert Jameson , Peter Chave , Vevo Gabathuler Scully , Natalie Gabathuler Scully , Akamai Chave , Neville Mitchell , Side Ad Insertion , Which Side Are You , Senior Director , Strategic Partnerships , React Native , Technical Director , Video Platform , Revenue Distribution , Data Operations , Principal Architect , Apple Private Relay , Media Entertainment Video , Video Advertising , Ott Tv ,

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We ve had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days. ....

Natalie Gabathuler Scully , Evan Shapiro , Akamai Chave , Darcy Lorincz , Robert Jameson , Dina Ibrahim , Vevo Gabathuler Scully , Scott Halpert , Neville Mitchell , Nbcuniversal Matt Farina , Peter Chave , Barrett Jackson Auction Company , San Francisco State University , Side Ad Insertion , Which Side Are You , Senior Director , Strategic Partnerships , React Native , Technical Director , Video Platform , Revenue Distribution , Data Operations , Principal Architect , Apple Private Relay , Publishers Clearing House , Smriti Sharma ,