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China Focus: Yeyo's Tmall launch, Chinese dietary spending trends, local cultivated meat developments and more feature in our round-up


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China Focus: Yeyo s Tmall launch, Chinese dietary spending trends, local cultivated meat developments and more feature in our round-up
By Pearly Neo
China s first coconut yoghurt brand Yeyo s Tmall launch, Chinese dietary spending trends, local cultivated meat developments and more feature in this edition of China Focus.
China’s first plant-based coconut yoghurt brand Yeyo has highlighted the importance of novelty, premiumisation and brand building in capturing the holy grail of middle-class consumers in the country after successfully launching its first flagship store on Tmall.
According to Christiana Zhu, Co-Founder and CEO of the firm behind Yeyo which is Marvelous Foods, the Tmall flagship store is particularly important as it is a key opportunity for brand building, which is crucial when it comes to capturing the attention of rising middle class consumers. ....

Hong Kong , Christiana Zhu , Mattan Lurie , Yun Zhanyou , Fitch Solutions , Yili Group , Marvelous Foods , Senior Advisor Mattan Lurie , Cellular Agriculture , Asia Summit , Senior Deli , Innovation Trilogy , Yili Group Assistant President Dr Yun , ஹாங் காங் , மட்டன் லூரி , ஃபிட்ச் தீர்வுகள் , அற்புத உணவுகள் , ஆசியா உச்சிமாநாடு ,

China snacking premiumisation: Nation's first coconut yoghurt firm highlights Tmall launch as major brand building opportunity

China snacking premiumisation: Nation's first coconut yoghurt firm highlights Tmall launch as major brand building opportunity
foodnavigator-asia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodnavigator-asia.com Daily Mail and Mail on Sunday newspapers.

United States , Christiana Zhu , Marvelous Foods , ஒன்றுபட்டது மாநிலங்களில் , அற்புத உணவுகள் ,

PODCAST: 'Respect the results'- Marvelous Foods' Co-Founder on premiumising plant-based dairy in China


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PODCAST: ‘Respect the results’- Marvelous Foods’ Co-Founder on premiumising plant-based dairy in China
By Pearly Neo
In this episode of our Food and Beverage Trailblazers podcast we speak to Athena Zhu, Co-Founder and COO of Marvelous Foods about her experience as a food industry leader in China, as well as plans to premiumise the local plant-based dairy category.
Marvelous Foods is a functional plant-based dairy-alternative firm targeting consumers in search of premium dairy alternatives in China and has just launched China’s first plant-based coconut yoghurt flagship store on Tmall.
“China makes up one-fifth of the global population and consumes half of the world’s plant-based beverages. So plant-based dairy is not new in China, but it’s more about a change in premiumisation,”​ Zhu told ....

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