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China has set a goal of reaching peak carbon dioxide emissions before 2030, but a report says it is likely to delay efforts to deliver on agricultural sustainability goals until then. ....
Subscribe China Focus: Yeyo s Tmall launch, Chinese dietary spending trends, local cultivated meat developments and more feature in our round-up By Pearly Neo China s first coconut yoghurt brand Yeyo s Tmall launch, Chinese dietary spending trends, local cultivated meat developments and more feature in this edition of China Focus. China’s first plant-based coconut yoghurt brand Yeyo has highlighted the importance of novelty, premiumisation and brand building in capturing the holy grail of middle-class consumers in the country after successfully launching its first flagship store on Tmall. According to Christiana Zhu, Co-Founder and CEO of the firm behind Yeyo which is Marvelous Foods, the Tmall flagship store is particularly important as it is a key opportunity for brand building, which is crucial when it comes to capturing the attention of rising middle class consumers. ....
China snacking premiumisation: Nation's first coconut yoghurt firm highlights Tmall launch as major brand building opportunity foodnavigator-asia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodnavigator-asia.com Daily Mail and Mail on Sunday newspapers.
The plant-based dairy industry in the Asia Pacific region has traditionally seen products such as soy milk and almond milk lead the pack, but recently firms have been utilising many more unique plant-based sources to produce dairy alternatives, or creating new interesting plant-based formats to attract consumers. ....