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Subscribe China Focus: Yeyo s Tmall launch, Chinese dietary spending trends, local cultivated meat developments and more feature in our round-up By Pearly Neo China s first coconut yoghurt brand Yeyo s Tmall launch, Chinese dietary spending trends, local cultivated meat developments and more feature in this edition of China Focus. China’s first plant-based coconut yoghurt brand Yeyo has highlighted the importance of novelty, premiumisation and brand building in capturing the holy grail of middle-class consumers in the country after successfully launching its first flagship store on Tmall. According to Christiana Zhu, Co-Founder and CEO of the firm behind Yeyo which is Marvelous Foods, the Tmall flagship store is particularly important as it is a key opportunity for brand building, which is crucial when it comes to capturing the attention of rising middle class consumers. ....
Subscribe Science Shorts: Yili s digital focus for NPD, research on plant-based meat health impacts and new logistics technology feature in our round-up By Pearly Neo Yili s digital focus for NPD, research on plant-based meat health impacts and new logistics technology feature in this edition of Science Shorts. China dairy giant Yili has highlighted the use of digital technology all through its supply chain as a key factor for its new product development, having aggressively expanded its dairy portfolio in the past year. Yili recently announced what it dubbed the ‘Innovation Trilogy’, stressing that it would be placing added focus on digital transformation, integrating resources to build an innovation system, and driving product innovation with technological R&D. ....