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Tips for improving your hotel upsell program to boost direct revenue

A solid hotel upsell program can make a huge difference in generating direct revenue. Generally speaking, you are going to be more profitable if you choose to upsell your existing guests. ....

Pillars Hotels , Expectation Report , Customer Data Platform , Revinate Marketing , Upsells Reporting , Martin Resorts , Guest Data Platform ,

Martin Resorts 2xed revenue in their first 6 months with Revinate

Martin Resorts is a collection of 5 gorgeous hotels on the Central Coast of California. Like many hospitality groups, as the team leveraged technology to help grow revenue, they found themselves suffering from tool overload. As it turned out, the solutions had such a high degree of complexity that they were unable to use them efficiently. Digital Marketing Director Lindsey Roberts estimates that despite their best efforts, they were only utilizing 10% of their softwares’ capabilities because the systems were so difficult to use. As a result, they weren’t able to build the strategic digital journey needed to scale direct revenue. Thankfully, that changed with Revinate Marketing. ....

United States , Lindsey Roberts , Central Coast , Marketing Director Lindsey Roberts , Advanced Profile Synthesis , Martin Resorts , Revinate Marketing , Martin Resort , Guest Data Platform ,