A solid hotel upsell program can make a huge difference in generating direct revenue. Generally speaking, you are going to be more profitable if you choose to upsell your existing guests.
Local retiree and diversity advocate Myraline Morris Whitaker recently accepted a seat on the board of directors for the San Luis Luis Obispo Repertory Theatre..
Martin Resorts is a collection of 5 gorgeous hotels on the Central Coast of California. Like many hospitality groups, as the team leveraged technology to help grow revenue, they found themselves suffering from tool overload. As it turned out, the solutions had such a high degree of complexity that they were unable to use them efficiently. Digital Marketing Director Lindsey Roberts estimates that despite their best efforts, they were only utilizing 10% of their softwares’ capabilities because the systems were so difficult to use. As a result, they weren’t able to build the strategic digital journey needed to scale direct revenue. Thankfully, that changed with Revinate Marketing.
By KAREN VELIE Adding to its growing portfolio of premier resorts and hotels, KSL Resorts has taken over the day-to-day management of five San Luis Obispo