Martin Resorts is a collection of 5 gorgeous hotels on the Central Coast of California. Like many hospitality groups, as the team leveraged technology to help grow revenue, they found themselves suffering from tool overload. As it turned out, the solutions had such a high degree of complexity that they were unable to use them efficiently. Digital Marketing Director Lindsey Roberts estimates that despite their best efforts, they were only utilizing 10% of their softwares’ capabilities because the systems were so difficult to use. As a result, they weren’t able to build the strategic digital journey needed to scale direct revenue. Thankfully, that changed with Revinate Marketing.