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McDonald's US doubles ad dollars to diverse-owned firms


 
McDonald’s has today set in motion bold new investments to further reflect its diverse customers, crew members and communities in its marketing in the US.
Over the next four years, McDonald’s US and its owner/operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald’s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period. ....

United States , Lopez Negrete , Morgan Flatley , Boden Agency , Burrell Communications Group , Hiw Group , Asian Pacific American , Inclusion Index , Media Partner Summit , ஒன்றுபட்டது மாநிலங்களில் , லோபஸ் புறக்கணிக்கவும் , மோர்கன் பிளாட்லி , பர்ரெல் தகவல்தொடர்புகள் குழு , இவ் குழு , ஆசிய பெஸிஃபிக் அமெரிக்கன் , சேர்த்தல் குறியீட்டு ,

McDonald's Increasing Spend with Diverse-Owned Media, Content and Production Partners


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CHICAGO, May 20, 2021 /PRNewswire/  McDonald s USA today announced bold new investments to further reflect its diverse customers, crew members and communities in its marketing.
Over the next four years, the company and Owner/Operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period. ....

United States , Lopez Negrete , Morgan Flatley , Boden Agency , Mcdonald United States Franchisee Marketing Committee , Burrell Communications Group , Mcdonald United States , Hiw Group , Asian Pacific American , Chief Marketing , Digital Customer Experience Officer , Vicki Chancellor , United States Franchisee Marketing , Media Partner Summit , Mcdonald 39s Usa , Food Amp Beverages , Quity Amp Inclusion , ஒன்றுபட்டது மாநிலங்களில் , லோபஸ் புறக்கணிக்கவும் , மோர்கன் பிளாட்லி , பர்ரெல் தகவல்தொடர்புகள் குழு , மக்டொநல்ட் ஒன்றுபட்டது மாநிலங்களில் , இவ் குழு , ஆசிய பெஸிஃபிக் அமெரிக்கன் , தலைமை சந்தைப்படுத்தல் , டிஜிட்டல் வாடிக்கையாளர் அனுபவம் அதிகாரி ,