Share this article Share this article CHICAGO, May 20, 2021 /PRNewswire/ -- McDonald's USA today announced bold new investments to further reflect its diverse customers, crew members and communities in its marketing. Over the next four years, the company and Owner/Operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald's total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period.