/PRNewswire/ High school basketball stars Mikaylah Williams of Parkway High School in Louisiana and Isaiah Collier of Wheeler High School in Georgia have.
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CHICAGO, May 20, 2021 /PRNewswire/ McDonald s USA today announced bold new investments to further reflect its diverse customers, crew members and communities in its marketing.
Over the next four years, the company and Owner/Operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period.