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How McDonald's Amplified This PSA on Anti-Asian Hate


Diversity, Equity and Inclusion
IW Group’s campaign launched at the beginning of the pandemic but made a comeback in April
The Wash the Hate PSA aired on major networks like ABC, NBC and ESPN.
Courtesy Wash the Hate
6 hours ago
As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate that came along with it and wanted to do something about it. ....

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Virtual Summit on AAPI Representation in Entertainment and Media

Virtual Summit on AAPI Representation in Entertainment and Media
rafu.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rafu.com Daily Mail and Mail on Sunday newspapers.

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McDonald's US doubles ad dollars to diverse-owned firms


 
McDonald’s has today set in motion bold new investments to further reflect its diverse customers, crew members and communities in its marketing in the US.
Over the next four years, McDonald’s US and its owner/operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald’s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period. ....

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McDonald's Increasing Spend with Diverse-Owned Media, Content and Production Partners


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CHICAGO, May 20, 2021 /PRNewswire/  McDonald s USA today announced bold new investments to further reflect its diverse customers, crew members and communities in its marketing.
Over the next four years, the company and Owner/Operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period. ....

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How communicators can make a difference in stopping anti-Asian hate


How communicators can make a difference in stopping anti-Asian hate
The Museum of Public Relations hosted industry leaders for a discussion of the Asian-American experience in the industry and how comms leaders can make a difference in their communities.
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The data on incidents of hate targeting the Asian American and Pacific Islander (AAPI) community tells a stark story about the U.S. in a post-pandemic world.
According to the organization Stop AAPI Hate, the number of reported incidents where the AAPI community was targeted doubled in March of 2021 from 3,795 incidents to 6,603 incidents fueled by the way the AAPI community has been turned into a scapegoat in the aftermath of the COVID-19 pandemic. ....

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