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Ad Buyers Are Advising Brand Clients to Wait on Investing in Netflix

Netflix said its ad inventory is almost sold out but some ad buyers are telling clients to hold out until prices come down and they can see its reach. ....

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The Ad Industry Is Preparing for an Economic Disaster

The ad industry is preparing for marketer budget cuts that it expects will come into force early next year. ....

Advertising Agencies , Digital Ad Market , Tv Ad , Bi Prime , Larao X27 Reilly , Lindsay Rittenhouse , Lauren Johnson , Lizabeth Pham Janowski ,

GE CMO Linda Boff on Making Marketing Cuts Amid Looming Recession

The exec says the company hasn't made cuts yet, but if it did, it would scale back on tentpole advertising moments. ....

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Ad Buyers Weigh Possibility of Comcast Buying Hulu

Advertisers said Hulu could benefit from NBCU ad chief Linda Yaccarino's trailblazing style on industry issues like finding Nielsen measurement alternatives. ....

Bi Prime , Bc Universal , Ispot Tv , Lindsay Rittenhouse ,

YouTube's Shorts Stiffens Competition With TikTok and Meta's Reels

YouTube Shorts made itself more competitive with TikTok by offering to share ad revenue with creators ....

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