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How TikTok Could Grab Streaming TV Viewers and Advertisers

TikTok has been encouraging longer videos and selling advertisers its top content, which could make it more attractive to TV advertisers. ....

Tv Advertising , Bi Prime , Lindsay Rittenhouse ,

Microsoft Halts TV Advertising Amid Economic Slowdown

The tech giant has halted its TV ads handled by ad agency McCann in an early sign of the downturn's toll on the ad industry. ....

Bi Prime , Tv Advertising , Brand Advertising , Advertising Agencies , Recession 2022 , Lindsay Rittenhouse ,

Facebook Is Developing 'Basic Ads' Product Amid Privacy Changes

The social network is in early stages of developing a "basic ads" product that won't rely on personal data from users. ....

Bi Prime , Privacy Law , Brand Advertising , Advertising Agencies , Ad Targeting , Lindsay Rittenhouse , Lauren Johnson ,

How Amazon Is Building Its Huge Advertising Business

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth. ....

Jeff Bezos , Melissa Burdick , Ryan Mayward , Jessica Richards , Travis Johnson , Andrew Lipsman , Sam Bloom , Todd Hassenfelt , Alan Moss , Eitan Reshef , Whole Foods , Jp Morgan Chase , Bobsled Marketing , Insider Intelligence , North America , Amazon Marketing , Amazon Fresh , Amazon Freevee , Ampere Analysis , Prime Video , Thursday Night Football , Camelot Strategic Marketing , Blue Wheel , Bi Prime , E Commerce Advertising , Retail Media ,

Automakers Cutting Ad Spending and Hurting Media Companies: Outlook

Automakers are reining in their ad spend amid supply chain issues that have left them with fewer cars to sell. ....

Bi Prime , Star Market , Supply Chain Constraints , Advertising Agencies , Tv Advertising , Electric Cars , Larao X27 Reilly , Lindsay Rittenhouse ,