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How TikTok Could Overtake YouTube, Facebook

As the popular app prepares to make its case to brands at the Newfronts, advertisers lay out where it needs to do next. ....

Bi Prime , Ik Tok , Advertising Agencies , Lindsay Rittenhouse ,

Key Influencer Marketing Metrics on Instagram and TikTok in 2022

Influencer-marketing campaigns on Instagram and TikTok are becoming increasingly data driven, with brands asking creators to see backend analytics. ....

Julie Tecson , Bryan Detert , Google Drive , Bi Prime , Influencer Marketing , Creator Economy , I Graphics , Lyssa Powell , Marta Biino , Patrick Coffee , Lindsay Rittenhouse ,

How Ad Agencies Are Hiring and Retaining Staff in the Great Resignation

Agencies like Anomaly and Glow have filled empty roles by giving employees more financial perks, flexibility in how they work, and more. ....

New York , United States , Kourtney Kardashian , Marci Rogers , Franke Rodriguez , Howie Kleinberg , Terri Sandy , Krystle Loyland , Sandy Greenberg , Great Resignation , Willis Towers Watson , Big Quit , Austin Based Preacher , Bi Prime , Edc Partners , Great Resignation , Ik Tok , Advertising Agencies , Lindsay Rittenhouse ,

Advertisers Are Spending More on TikTok: Takeaways From Investor Calls

TikTok has become a big talking point for marketers on earnings calls and investor presentations. Here's how they're touting their work on the platform. ....

Bi Prime , Lindsay Rittenhouse , Lucia Moses ,

Pitch Deck: How Walmart's Ad Prices Compare to Amazon

Walmart has been pitching new ad products that include a pricey minimum requirement of $100,000, and some ad buyers are balking at the cost. ....

Bi Prime , The Trade Desk , Advertising Agencies , Retail Media , Lindsay Rittenhouse ,