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Most homeowners will get three bids for HVAC work, a new survey found. Marketing specialists say contractors should get in front of those potential customers before they pick up the phone, and then aim to stay there.
The survey found, for example, that while 47% of contractors advertise via local print media such as newspapers and mailers, only 22% of homeowners search for a contractor through print media.
An HVACR contractor who encourages their techs to ask for reviews, makes the review process easy, and incentivizes for positive reviews brought in, is an HVACR contractor bound to climb the Google ranks, bring more customers in, and retain employees.