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ENR Publisher, Scott Seltz and BNP Engage President, Ben LeDonni discuss how they can work together to help AEC companies and companies marketing to the AEC industry enhance their marketing efforts in this exclusive interview. ....
While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap. ....
Most homeowners will get three bids for HVAC work, a new survey found. Marketing specialists say contractors should get in front of those potential customers before they pick up the phone, and then aim to stay there. ....
By implementing breadcrumb strategies, partnering with the right brands, telling a story, and investing in the marketing, HVAC contractors can create a buzz like Barbie did. ....