While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.
Homeowners mostly want to install high-efficiency equipment because of the comfort it brings and rebates associated. If contractors know what to highlight about the equipment, it can sell itself.
There are a number of variables that affect why homeowners decide to purchase HVAC equipment, so HVAC contractors have to learn the needs of their customers, so they can then understand why they buy, and then train techs to hone in on it.