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PHD Media India bags media mandate for Bel Group India’s brand The Laughing Cow bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
The Laughing Cow is a cheese brand which is part of The Bel Group. It was launched in Mumbai and Bengaluru in October 2018.
Alamjit Singh Sekhon, commercial director, Fromageries Bel India, said, “India is a key focus market for the Bel Group. Our range of delicious cheese under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that PHD’s data centric and uniquely innovative approach to media and communication will help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.” ....
PHD Media India bagged the media mandate for The Laughing Cow adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
linkedin Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s cheese brand – The Laughing Cow. The mandate for the agency includes creative, social, and digital creative, and reputation management for the brand.
The brand is managed by Havas Paris globally (handled by Providence, a dedicated agency team based in Paris).
Alamjit Singh Sekhon, commercial director, Fromageries Bel India, said, “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partn ....
Havas Creative wins integrated communication mandate for The Laughing Cow adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.