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PHD Media India bags media mandate for Bel Group Indiaâ€™s brand The Laughing Cow

PHD Media India bags media mandate for Bel Group Indiaâ€™s brand The Laughing Cow
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Alamjit singh sekhonMonaz todywallaOmnicom media groupBestmediainfo bureauBel groupBestmediainfo bureau delhiBel group indiaMediainfo bureau delhiStar awardsLaughing cowSingh sekhonCommercial directorFromageries bel indiaLaughing cow brandLaughing cow creamy cheeseபெல் குழு

The Laughing Cow assigns media mandate to PHD India | Digital

The Laughing Cow is a cheese brand which is part of The Bel Group. It was launched in Mumbai and Bengaluru in October 2018. Alamjit Singh Sekhon, commercial director, Fromageries Bel India, said, “India is a key focus market for the Bel Group. Our range of delicious cheese under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that PHD’s data centric and uniquely innovative approach to media and communication will help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

Alamjit singh sekhonMonaz todywallaBel groupCampaign indiaLaughing cowSingh sekhonFromageries bel indiaLaughing cow brandLaughing cow creamy cheeseபெல் குழுபிரச்சாரம் இந்தியாசிரித்து மாடுசிங் சேக்கொன்சிரித்து மாடு பிராண்ட்சிரித்து மாடு கிரீமி சீஸ்

The Laughing Cow assigns media mandate to PHD India

Agency to help amplify brand’s presence in the Indian market. 10 May, 2021 - 12:46 PM IST | By indiantelevision.com Team NEW DELHI: French cheese brand The Laughing Cow has assigned its media duties to PHD Media. Part of The Bel Group, The Laughing Cow was launched in Mumbai and Bengaluru in October 2018. The brand said PHD’s data centric and uniquely innovative approach to media and communication will help amplify its presence in the Indian market. Fromageries Bel India commercial director Alamjit Singh Sekhon said, “India is a key focus market for the Bel Group. Our range of delicious cheese under The Laughing Cow Brand has a taste that caters to the Indian palate. The entire range is nutritious, being made from cows’ milk with added fortification. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

Alamjit singh sekhonMonaz todywallaBel groupLaughing cowBel indiaLaughing cow brandபெல் குழுசிரித்து மாடுபெல் இந்தியாசிரித்து மாடு பிராண்ட்

PHD Media India bagged the media mandate for The Laughing Cow

PHD Media India bagged the media mandate for The Laughing Cow
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Alamjit singh sekhonMonaz todywallaOmnicom media groupBel groupBel group indiaLaughing cowSingh sekhonCommercial directorFromageries bel indiaCreamy trianglesLaughing cow brandLaughing cow creamy cheeseபெல் குழுசிரித்து மாடுசிங் சேக்கொன்வணிகரீதியானது இயக்குனர்

Havas Creative to handle The Laughing Cow | Advertising

linkedin Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s cheese brand – The Laughing Cow. The mandate for the agency includes creative, social, and digital creative, and reputation management for the brand. The brand is managed by Havas Paris globally (handled by Providence, a dedicated agency team based in Paris). Alamjit Singh Sekhon, commercial director, Fromageries Bel India, said, “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partners for us to help

France generalAlamjit singh sekhonRana baruaHavas group indiaBel groupCampaign indiaHavas creative mumbaiHavas parisSingh sekhonFromageries bel indiaCreamy trianglesLaughing cow brandLaughing cow creamy cheeseHavas creativeLaughing cow cheeseLaughing cow