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Havas Creative to handle The Laughing Cow | Advertising


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Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s cheese brand – The Laughing Cow. The mandate for the agency includes creative, social, and digital creative, and reputation management for the brand.
 
The brand is managed by Havas Paris globally (handled by Providence, a dedicated agency team based in Paris).
 
Alamjit Singh Sekhon, commercial director, Fromageries Bel India, said, “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partn ....

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Havas Creative wins integrated mandate for Bel Group's The Laughing Cow


The agency will also be responsible for new product launches, brand strategy.
02 Feb, 2021 - 01:13 PM IST     |     By indiantelevision.com Team    
NEW DELHI: Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s cheese brand, The Laughing Cow. The mandate for the agency includes creative, social, and digital creative duties including reputation management for the brand.
The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market. The brand is one of the groups esteemed partnerships since 2019 and is managed by Havas Paris globally (It is handled by Providence, a dedicated agency team based in Paris). ....

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