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Disillusioned DTC Brands Reject Walled Garden Measurement

Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics. ....

Michael Lisovetsky , Tucker Matheson , Katya Constantine , Chris Rigas , Ankur Goyal , Triple Whale , Digishopgirl Media , Buyers Question Inventory Quality ,

Marketers Navigate an Uncertain Fourth Quarter Mired by Ad Softness

Marketers Navigate an Uncertain Fourth Quarter Mired by Ad Softness
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Katya Constantine , Darren Daltorio , Randy Goodwin , Black Friday , Thread Hashtag Feature Isnt Enough , Really Benefit Brands , Cyber Monday , Digishopgirl Media , Single Day , Darrend Altorio ,

Snapchat Rolls Out GenAI Selfie Feature, Dreams

Snapchat Rolls Out GenAI Selfie Feature, Dreams
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

New Zealand , Katya Constantine , Theresa Swiggum , Insider Intelligence , App Tracking Transparency , Collective Measures ,

Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl's Founder

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the… ....

Katya Constantine , Reaking News ,

TikTok Shop Is Testing Visual Search

TikTok Shop Is Testing Visual Search
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

United States , Katya Constantine , Rachel Legere , Adam Lovallo , Belardi Wong , Instagram Shop , Tiktok Shop , Financial Times , Google Shopping , Calla Murphy ,