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Disillusioned DTC Brands Reject Walled Garden Measurement

Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics. ....

Michael Lisovetsky , Tucker Matheson , Katya Constantine , Chris Rigas , Ankur Goyal , Triple Whale , Digishopgirl Media , Buyers Question Inventory Quality ,

Google Rolls Up More Formats Into YouTube Ad Buys

Google Rolls Up More Formats Into YouTube Ad Buys
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Crispin Porter , David Mirsky , Austin Wignall , Chris Rigas , Video View , Youtube Watch Next , Performance Max , Video View Campaigns , Youtube Brand , Youtube Video View Campaigns , Google Ads ,

Meta's AI Shopping Campaigns Disappoint Marketers

Meta's AI Shopping Campaigns Disappoint Marketers
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Jim Greco , Mark Zuckerberg , Chris Rigas , Ryan Jones , Foot Locker , Shopping Campaigns , Performance Max , Smart Performance Campaigns , Katharine Painter , Before Performance Max , There Was Google , App Campaigns , App Tracking Transparency ,