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ITC to acquire DTC snack brand Yoga Bar
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ITC surges on acquiring stake in Sproutlife Foods
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Share Market Highlights 12 March 2024: Sensex gains 165 pts, Nifty ends flat, realty sheds over 3%
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A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, Made for each other , hung from billboards at prominent street corners from the 1960s to the 1990s.
It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004.
As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.
Health foods maker Yoga Bar is entering the baby care category with the launch of its new brand, Yoga Baby. The brand will offer millet-based foods such as porridge mixes to meet the nutritional needs of young children. The products will be available online, in retail outlets, and on e-commerce platforms. The move comes after Yoga Bar was acquired by ITC earlier this year, as the health foods market in India is projected to reach $30 billion by 2026. The baby care market in India is also expected to grow to $2.91 billion by 2028.