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The Best Of B2B World Fest: Creativity, Disruption And Delivering Brand Promises

More than 100 B2B marketers, including CMOs from brands such as Uber, Vodafone, EY, Deloitte and the Wall Street Journal, gathered at The Drum Labs in London last week for B2B World Fest, The Drum’s annual deep dive into all things business-to-business. ....

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How To Create A B2B Campaign That Will Stand Out

At The Drum’s B2B World Fest event in London today, John Brockelman, chief marketing officer at State Street Global Advisors, shares his lessons for creating an effective campaign. ....

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