More than 100 B2B marketers, including CMOs from brands such as Uber, Vodafone, EY, Deloitte and the Wall Street Journal, gathered at The Drum Labs in London last week for B2B World Fest, The Drum’s annual deep dive into all things business-to-business.
At The Drum’s B2B World Fest event in London today, John Brockelman, chief marketing officer at State Street Global Advisors, shares his lessons for creating an effective campaign.
The WSJ’s world coverage chief has called on the marketing and media industry to use their expertise to raise awareness of the plight of his colleague detained in Russia.
We all know the 4Ps – product, price, place and promotion. Now, in B2B at least, there’s a new P on the block – promise to the customer. Jann Schwartz, founder of LinkedIn’s B2B Institute thinktank, explains more at B2B World Fest.
Executives from the two businesses took to the stage at The Drum’s B2B World Fest to share how they’ve prioritized creativity in their marketing departments.