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Top News In Infosum Today - Breaking & Trending Today

How OMG plans to tackle signal loss of cookies with data clean rooms | Analysis

As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why. ....

Richard Knott , Asia Pacific , Paul Shepherd , Ravikumar Shankar , Google Campaign , Mercedes Benz , Omnicom Media Group , New Zealand , Structured Query Language , Amazon Marketing Cloud , App Tracking Transparency , Google Ads Data Hub , Facebook Advanced Analytics , Google Campaign Manager , Google Ads , Data Clean Room , Clean Rooms ,

iTWire - The two questions you need to answer before considering a Data Clean Room

GUEST OPINION:  In a post-cookie and privacy conscious world, data clean rooms are one of the most discussed solutions within the ad-tech and mar. ....

Australia Data Council , Data Clean Room , Clean Rooms , Data Collaboration , Data Collaboration Platform , Data Collaboration Platforms , Data Council , Data Clean ,

Explainer: What you need to know about data clean rooms

CMO delves into the burgeoning world of data clean room solutions and why they're more than just a media and advertising play ....

Willis Whitfield , Melanie Hoptman , Jonas Jaanimagi , Brett Pinto , David Hanus , Party Data Handbook , Amazon Web Services , Interactive Advertising Bureau , Disney Select , Google Ads Data Hub , Marketing Cloud , Amazon Advertising , Felipe Henao Brand , Advertising Bureau , Privacy Enhancing Technologies , Safe Audience Transfer , First Party Data Handbook , Data Management , Emerging Technology , Digital Marketing , Digital Advertising , Interactive Advertising Bureau Iab Australia , Data Warehouses , Ata Driven Marketing , Snowflake Computing , Marketing Operations ,

ITV enhances data offer with increased InfoSum stake

Just as it announced upgrades to key advanced advertising platforms, ITV, the UK’s leading commercial broadcaster, has made a further investment in data technol. ....

United Kingdom , Rhys Mclachlan , Infosum Datamatch , Data Match , Lanet V ,

CMO's top 8 martech stories for the week - 27 October 22

All the latest martech and adtech news from Jasper, Oracle, Alida, NICE, InfoSum, Experian, Mortar, Lytics and Flaunter ....

Charlotte Tilbury , Dave Rogenmoser , Genevieve Juillard , Barry Cooper , Rob Tarkoff , Jascha Kaykas Wolff , Mel Cawston , Lisa Cachia , Gaby Howard , Experian Marketing Services , Foundation Capital , Insight Partners , Bessemer Venture Partners , Founders Circle Capital , Jasper Art , Google Docs , Jasper Anywhere , Oracle Unity , Oracle Fusion Cloud Customer Experience , Next Best Action , Next Best Offer , Customer Lifetime Value , Conversational Surveys , Total Experience Management , Mobile App , Infosum Bridge ,