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As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why. ....
GUEST OPINION: In a post-cookie and privacy conscious world, data clean rooms are one of the most discussed solutions within the ad-tech and mar. ....
Just as it announced upgrades to key advanced advertising platforms, ITV, the UK’s leading commercial broadcaster, has made a further investment in data technol. ....