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How OMG plans to tackle signal loss of cookies with data clean rooms | Digital

As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why

Ravikumar shankarPaul shepherdRichard knottAsia pacificMercedes benzGoogle campaignOmnicom media groupNew zealandStructured query languageAmazon marketing cloudApp tracking transparencyGoogle ads data hubFacebook advanced analyticsGoogle campaign managerGoogle adsOmnicom media group

How OMG plans to tackle signal loss of cookies with data clean rooms | Analysis

As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why.

Richard knottAsia pacificPaul shepherdRavikumar shankarGoogle campaignMercedes benzOmnicom media groupNew zealandStructured query languageAmazon marketing cloudApp tracking transparencyGoogle ads data hubFacebook advanced analyticsGoogle campaign managerGoogle adsData clean room

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