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Just as it announced upgrades to key advanced advertising platforms, ITV, the UK’s leading commercial broadcaster, has made a further investment in data technol. ....
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Streaming firms are wrestling for visibility in CTV, but who will win? As eyeballs and money move into the burgeoning world of connected television, content producers are locked in a fierce battle to establish themselves as the new home of consumption. Makers of TVs, streaming sticks and gaming consoles are meanwhile jostling to be the definitive operating system on the home’s biggest screen. They can’t all win. As part of our deep dive into the Future of TV, The Drum explores this fight for visibility. 60% of UK households subscribe to at least one streaming service according to Ofcom. Research from Comcast firm FreeWheel meanwhile says that 80% of Brits own a connected television (CTV), with 61% saying it is their preferred video-watching tool and a fifth saying they watch free, ad-supported TV there. ....