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05 March 2021
The trend of clients choosing not to disclose budgets during initial conversations with agencies is not new and agency leaders
MARKETING-INTERACTIVEspoke to recently said while most clients are largely upfront with their budgets, there are some who are either unsure about what they ought to be paying for (in terms of scope of work) or prefer agencies to recommend an appropriate budget based on their ambitions.
According to a report by 4As Malaysia and R3 in 2016 titled Finding an agency , unclear evaluation criteria (27%), unclear briefs (19%), and lack of transparency on pitch details (17%) are some of the key areas that agencies are frustrated with during the pitch process. ....

Shufen Goh , Khairudin Rahim , Andrew Yeoh , Association Of Advertising , Singapore National Environment Agency , People Association , Malaysia Airlines , Ikano Centre Yeoh , Civil Aviation Authority Of Singapore , Institute Of Advertising Singapore , Marketing Singapore , Advertising Singapore , Manulife Singapore , Ikano Centres , Civil Aviation Authority , National Environment Agency , Sulin Lau , Malaysia Khairudin Rahim , Centre Yeoh , Cheryl Lim , மக்கள் சங்கம் , மலேசியா விமான நிறுவனங்கள் , சிவில் விமான போக்குவரத்து அதிகாரம் ஆஃப் சிங்கப்பூர் , சந்தைப்படுத்தல் சிங்கப்பூர் , மனுளிபே சிங்கப்பூர் , சிவில் விமான போக்குவரத்து அதிகாரம் ,