4As Malaysia is aiming to clamp down on the growing practice of MNCs and GLCs foregoing paying its member agencies, with some advertisers even compelling 4As members to secure a written exemption from 4As long standing pitch disbursement by-laws.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has expressed concerns over the emerging practice of advertisers, including some multi-national companies and government-linked companies, declining to provide pitch disbursements to its member agencies, says association chief executive officer Khairudin Rahim.
The Association of Accredited Advertising Agents Malaysia (4As) has launched of 'The Refinery', a student talent development programme designed with the goal of shaping the next generation of ad-makers who will one day be the trailblazers of the industry.
Andrew Lee re-elected as the president of 4As thestar.com.my - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thestar.com.my Daily Mail and Mail on Sunday newspapers.
The Association of Accredited Advertising Agents Malaysia (4As) recently held its 16th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry body for the next two years.