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Reinventing Marketing ROI – Through the lens of performance branding

Reinventing Marketing ROI – Through the lens of performance branding
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Shantanu Sirohi , Vivek Bhargava , Prasad Shejale , Anita Nayyar , Performance Group , Reprise Network , Reinventing Marketing , Head Customer Strategy , Chief Operating Officer , Interactive Avenues , Groupm South , Tushar Vyas , சாந்தனு சீறோதி , விவேக் பார்கவா , அனிதா நய்யார் , செயல்திறன் குழு , மறுபடியும் வலைப்பின்னல் , தலைமை இயங்குகிறது அதிகாரி , ஊடாடும் வழிகள் , துஷார் வியாஸ் ,

GroupM elevations: New roles for Vinit Karnik and Karthik Nagarajan

GroupM elevations: New roles for Vinit Karnik and Karthik Nagarajan
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

United States , Padmalaya Telefilms , Karthik Nagarajan , Vinit Karnik , Prasanth Kumar , Groupm India , Business Head , Groupm South Asia , Chief Content Officer , Wavemaker India , Branded Content , Sporting Nation , Prasad Film Labs , India Country Head , Groupm South , ஒன்றுபட்டது மாநிலங்களில் , பத்மளாய டெலிஃபில்ம்ஸ் , கார்த்திக் நாகராஜன் , விணித் கார்நிக் , பிரசாந்த் குமார் , வணிக தலை , தலைமை உள்ளடக்கம் அதிகாரி , பிராண்டட் உள்ளடக்கம் , விளையாட்டு தேசம் , பிரசாத் படம் ஆய்வகங்கள் , இந்தியா நாடு தலை ,

GroupM India makes senior elevations

GroupM India makes senior elevations
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Vinit Karnik has been appointed as Head â Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan as Head of Branded Content, GroupM India.
GroupM India, today announced the promotions of Vinit Karnik and Karthik Nagarajan. Vinit Karnik, the Business Head of GroupMâs Entertainment & Sports practice (ESP) will take over the new role of Head â Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan, Chief Content Officer for Wavemaker India will take on additional responsibility at GroupM in the new role of Head of Branded Content, GroupM India.
Prasanth Kumar, CEO of GroupM South Asia said, âDisruption and evolution go hand in hand and it also brought in opportunities in the content, sports and entertainment space and it is consistently redefining the market place. Over the years, we have been building these spaces by shaping great solutions for our clients. Wh ....

United States , Karthik Vinit , Padmalaya Telefilms , Karthik Nagarajan , Vinit Karnik , Prasanth Kumar , Groupm South Asia , Branded Content , Business Head , Chief Content Officer , Wavemaker India , Sporting Nation , Prasad Film Labs , India Country Head , Groupm India , Groupm South , ஒன்றுபட்டது மாநிலங்களில் , பத்மளாய டெலிஃபில்ம்ஸ் , கார்த்திக் நாகராஜன் , விணித் கார்நிக் , பிரசாந்த் குமார் , பிராண்டட் உள்ளடக்கம் , வணிக தலை , தலைமை உள்ளடக்கம் அதிகாரி , விளையாட்டு தேசம் , பிரசாத் படம் ஆய்வகங்கள் ,

GroupM elevates Karthik Nagarajan and Vinit Karnik | Advertising

GroupM India has announced the elevations of Vinit Karnik and Karthik Nagarajan.

Karnik, the business head of GroupM’s entertainment and sports practice (ESP) will take over the newly created role of head – sports, esports and entertainment, GroupM South Asia.

Nagarajan, currently chief content officer, Wavemaker India, has been given the additional charge of heading branded content for GroupM India.

Kumar said, “Disruption and evolution go hand in hand and it also brought in opportunities in the content, sports and entertainment space and it is consistently redefining the market place. Over the years, we have been building these spaces by shaping great solutions for our clients. While we will continue to build on advertising technologies that will add speed and scale, we are equally committed to enhance our creative process and enable larger solutions in the content space. We are fortunate to witness leadership grow within ....

Vinit Karnik , Prasanth Kumar , Karthik Nagarajan , Campaign India , Groupm South , Wavemaker India , விணித் கார்நிக் , பிரசாந்த் குமார் , கார்த்திக் நாகராஜன் , பிரச்சாரம் இந்தியா ,

'India headed for major recovery in ad spends'

‘India headed for major recovery in ad spends’
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Ad expenditure to rise 23.2%: GroupM
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Ad expenditure to rise 23.2%: GroupM
India is expected to see a ‘major recovery’ in advertisement expenditure in 2021 following the slump the sector saw last year due to the COVID-19 pandemic.
In its report, ‘This Year, Next Year’ 2021, GroupM predicted that India’s advertising investment would reach an estimated ₹80,123 crore this year. This represents a growth of 23.2%, for the calendar year 2021.
India is the second-fastest growing market among the top 10 and will be the sixth-largest contributor to incremental ad spends in 2021 globally. In 2020, “the pandemic affected media investments,” said Prasanth Kumar, CEO, GroupM South Asia. “However, we have [seen] month-on-month upturn starting Q3 last year and are optimistic about the revival.” Digital was the only medium to witness a gain of $27 billion globally ....

Suresh Nambath , Prasanth Kumar , Next Year , Groupm South , Digital Subscription , Support Quality , Covid 19 , Advertisment Industry Recovery , பிரசாந்த் குமார் , அடுத்தது ஆண்டு , டிஜிட்டல் சந்தா , ஆதரவு தரம் ,