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80% buying will be 'digital' influenced this festive season: Report indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
The Search Advertising Playbook captures changes in consumer behaviour amid pandemic. 09 Jun, 2021 - 01:46 PM IST | By indiantelevision.com Team Mumbai: Consumer behaviour and purchase patterns have undergone a drastic change over the last year. Around 62 per cent of urban internet users now prefer to research for products online, before making any purchase, according to the first-ever Search Advertising Playbook released by GroupM and Amazon Advertising India on Wednesday. The comprehensive report - ‘Decoding the shift in consumer behaviour to win on search’ details how an increasing number of consumers are leveraging online platforms for not only buying products but also for conducting holistic product research. Be it personal hygiene, skincare, electronics, wireless accessories, or large appliances, urban consumers are researching the product on at least two platforms before making a purchase decision. ....
Week at a glance: Q&A with Sumanto Chattopadhyay; Print, TV gear up for fresh lockdowns adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Reinventing Marketing ROI – Through the lens of performance branding adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Brands Gained, Social Media Influencers Thrived During Pandemic Mar 06 2021, 3:39 PM March 06 2021, 3:39 PM March 06 2021, 3:39 PM Towards the end of Indiaâs festive season last year during the pandemic, Mondelez India Pvt. launched an online Oreo cookie recipe contest. But the confectionary maker didnât pick its usual brand ambassadorsâcricketer Mahendra Singh Dhoni and his daughter Ziva. Instead, it hired two social media influencersâcelebrity chef and patisserie owner Pooja Dhingra to recreate winning dishes; and comedian Rohan Joshi to host the event.The #Or. Towards the end of Indiaâs festive season last year during the pandemic, Mondelez India Pvt. launched an online Oreo cookie recipe contest. But the confectionary maker didnât pick its usual brand ambassadorsâcricketer Mahendra Singh Dhoni and his daughter Ziva. Instead, it hired two social media influencersâcelebrity chef and patisserie owner Pooja Dhingra to rec ....