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Geography: The humble key to data freedom

By using location as a data matching tool, marketers can pinpoint audiences to drive conversions and achieve sustainable growth ....

Delphine Hernoux , Kelly Parker , Wavemaker United ,

Marketers Get More Access to Publisher First-Party Data, Thanks to Permutive-Xandr Tie Up

It’s a play for making first-party data available at scale. ....

United States , Geoff Litwer , Colette Munnelly , Delphine Hernoux , News Corp , Tech Lab , Danner Close , Vox Media , Penske Media , Trade Desk , Publisher Advertiser Identity Reconciliation , North America ,

Publishers Embrace Subscriber Audiences in 2023

Thriving in an economic downturn means eliminating advertising and subscription silos. ....

New York , United States , David Rubin , Michael Silberman , Meredith Kopit Levien , Delphine Hernoux , Ronen Benatar , George Montagu , Mohit Lohia , Dow Jones , New York Times , New York Time , New York Times , Kopit Levien , Washington Post , Wall Street Journal , North America ,

Why NYT, WSJ, WaPo Are Targeting Subscribers in 2023

Thriving in an economic downturn means eliminating advertising and subscription silos. ....

New York , United States , David Rubin , Michael Silberman , Meredith Kopit Levien , Delphine Hernoux , Ronen Benatar , George Montagu , Mohit Lohia , Dow Jones , New York Times , New York Time , New York Times , Kopit Levien , Washington Post , Wall Street Journal , North America ,

The End of Cookies and New Identifiers Present a 'Watershed Moment in Marketing'

NexTech panelists urge advertisers to see the end of the cookie as an opportunity. ....

Adweek Nextech , Joe Anthony , Delphine Hernoux , Hero Collective ,