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With priorities including deregulating speech, combating bot traffic and spam accounts, minimizing advertising and fueling the adoption of web3 technologies, Elon Musk's vision for Twitter is bound to disrupt more than just the social media space. Harvey Pitt, head of digital responsibility at humane creative agency Addvert, spells out five predictions for what a Twitter under Musk will look like. ....
Streaming platform Roku today announced that it is expanding its ad measurement offerings by integrating media mix modeling (MMM). By doing so, the company says it aims to make it “easier for brands to measure outcomes,” per a statement shared with The Drum. ....
Far too often, innovative new technologies are designed with built-in barriers to access especially for marginalized and underserved groups. We can't let Web3 follow the same course, argues Ricardo Diaz, partner and chief digital officer at LA-based ad agency Omelet. ....
Building on the success it saw with its recent Serena Williams-fronted spot, DirecTV is back with a new campaign starring Major League Baseball (MLB) greats. A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson team up to promote the company’s video streaming platform in a high-energy, Ghostbusters-inspired ad. ....