Per a new multi-year agreement between LG’s advertising arm and Magnite, the largest independent supply-side platform, advertisers and publishers will gain exclusive screen-level content data. Ultimately, the move could help reduce ad waste and maximize brands’ ad spend.
What are kids’ favorite streaming services? How can advertisers target younger audiences? With kids now exerting extensive influence over household purchasing decisions, it’s more important than ever for brands to reach them where they are. As part of The Drum’s Future of TV initiative, Jonathan Watson (chief product officer, The Insights Family) answers these questions.
Top Havas Media Group TV planner Jon Waite has expressed frustration that ad measurement in the burgeoning CTV space is being slowed down by an industry insistence on a single currency that works across multiple platforms.
Nielsen and Tubi are collaborating with the goal of integrating Nielsen's Digital Ad Ratings into Tubi's media business, per an announcement today. The move aims to bring more transparent and comprehensive measurement capabilities to advertisers. It also speaks to the industry's hunger for third-party measurement solutions in a fragmented ecosystem.