Tv Audience Measurement News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Stay updated with breaking news from Tv audience measurement. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Top News In Tv Audience Measurement Today - Breaking & Trending Today

LG's Ad Team Brings Automatic Content Recognition Data To Magnite In New Deal

Per a new multi-year agreement between LG’s advertising arm and Magnite, the largest independent supply-side platform, advertisers and publishers will gain exclusive screen-level content data. Ultimately, the move could help reduce ad waste and maximize brands’ ad spend. ....

Serge Matta , Sean Buckley , Raghu Kodige , Megan Pagliuca , Omnicom Media Group , Lg Ads Solutions , Media Group , Uture Of Tv , Addressable Tv , Cross Screen , Cross Channel , Tv Audience Measurement , D Spend , Brand Safety ,

Innovid Ready To Take On Nielsen With Its New Measurement Solution

Connected TV (CTV) measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared. ....

Celeste Castle , Jo Kinsella , Tv Audience Measurement , Uture Of Tv , Dentsu Group , Rand Strategy , Ata Amp Privacy , Edia Planning And Buying , Mergers And Acquisitions ,

New Research Reveals Kids' Favorite Streaming Services And What It Means For Advertisers

What are kids’ favorite streaming services? How can advertisers target younger audiences? With kids now exerting extensive influence over household purchasing decisions, it’s more important than ever for brands to reach them where they are. As part of The Drum’s Future of TV initiative, Jonathan Watson (chief product officer, The Insights Family) answers these questions. ....

United Kingdom , Harry Potter , Bart Simpson , Iron Man , Century Fox , Spotify Wrapped , Insights Family , Kids Insights , Uture Of Tv , Open Mic , Tv Audience Measurement , Audience Targeting , Audience Data ,

Top CTV Buyers 'frustrated' By Slow Progress Of Ad Measurement Projects

Top Havas Media Group TV planner Jon Waite has expressed frustration that ad measurement in the burgeoning CTV space is being slowed down by an industry insistence on a single currency that works across multiple platforms. ....

United Kingdom , Gareth George , David Barker , Havas Media Group , Advertising Week Europe , Isba Backed Origin , United Kingdom Samba , Future Of Tv , Tv Audience Measurement , Edia Planning And Buying ,

Tubi-Nielsen Deal To Bring Co-viewing Measurement To Advertisers

Nielsen and Tubi are collaborating with the goal of integrating Nielsen's Digital Ad Ratings into Tubi's media business, per an announcement today. The move aims to bring more transparent and comprehensive measurement capabilities to advertisers. It also speaks to the industry's hunger for third-party measurement solutions in a fragmented ecosystem. ....

Mark Rotblat , Media Rating Council , Digital Ad Ratings , Tubi Tv , Uture Of Tv , Future Of Media , Digital Transformation , Tv Audience Measurement , Brand Safety , Rand Strategy ,