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Comscore Integrates Roku In Cross-Platform Measurement Solution

Comscore Integrates Roku In Cross-Platform Measurement Solution
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Comscore Campaign Ratings , Roku Measurement Partner Program , Measurement Partner Program ,

DoubleVerify streamlines traffic workflow with campaign automator

Aiming to allow advertisers to improve operational efficiency and devote more time and resources to campaign strategy and performance, digital media measurement. ....

Jack Smith , Measurement Partner Program , Party Viewability Reporting On Youtube , Campaign Automator , Dv Campaign Automator , Google Campaign , Google Campaign Manager , Brand Safety , Measurement Partner , Authentic Brand Suitability , Google Display , Independent Third Party Viewability Reporting , United States , Perational Efficiency , Campaign Strategy , Digital Media , Dv Campaign Automator , Ampaign Manager 360 ,

DoubleVerify launches software platform DV Campaign AutomatorTM

DoubleVerify launches software platform DV Campaign AutomatorTM
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Jack Smith , Measurement Partner Program , Dv Campaign Automator , Google Campaign , Einsteinz Communications , Campaign Automator , Google Campaign Manager , Campaign Manager , Programmatic Analytics , Measurement Partner , Authentic Brand Suitability , Google Display ,

Roku Mixes It Up With New Measurement Approach Ahead Of 2022 Upfronts

Streaming platform Roku today announced that it is expanding its ad measurement offerings by integrating media mix modeling (MMM). By doing so, the company says it aims to make it “easier for brands to measure outcomes,” per a statement shared with The Drum. ....

Asaf Davidov , Michael Piner , Measurement Partner Program , Roku Measurement Partner Program , Analytic Partners , Uture Of Tv , Future Of Media , Tv Audience Measurement , Video Streaming ,

Roku debuts a 15-minute weekly series that recommends what to watch next – TechCrunch

Roku debuts a 15-minute weekly series that recommends what to watch next
Roku is expanding its programming for its free content hub, The Roku Channel, with today’s launch of its own weekly entertainment program called “Roku Recommends.” The 15-minute show will leverage Roku’s data to highlight the Top 5 titles for viewers to stream that week. While not exactly “original programming” the way that Roku’s recent additions of its acquired Quibi content is, the series will run only on Roku, where it can be found in The Roku Channel and Featured Free, with new episodes every Thursday.
The series is the first production to emerge from the new Roku Brand Studio a studio that aims to produce video ads and other custom branded content for ad partners. The show is produced by Funny Or Die, and Mike Farah, Beth Belew and Jim Ziegler serve as executive producers. ....

Jim Ziegler , Beth Belew , Andrew Hawk Hawkins , Maria Menounos , Chris Bruss , Mike Farah , Roku Measurement Partner Program , Roku Channel , Featured Free , Roku Brand Studio , Funny Or Die , Measurement Partner Program , ஜிம் ஸீக்லர் , பெத் பேல்ேவ் , ஆண்ட்ரூ பருந்து ஹாக்கின்ஸ் , கிறிஸ் பிரஸ் , மைக் ஃபரா , ரோகு சேனல் , சிறப்பு இலவசம் , வேடிக்கையானது அல்லது இறக்க ,