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CJEU: Special Category Data Just Got More Complicated - On August 1, 2022, the Court of Justice of the European Union (“CJEU”) delivered a preliminary ruling on the legal. ....
Press Release Paris, January 21, 2022 - 6 PM 2022 FINANCIAL CALENDAR Madvertise (Euronext Growth - FR0010812230 - ALMNG), the French AdTech company specializing in mobile centric digital advertising ....
by ExchangeWire PressBox on 11th Mar 2021 in News The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in France, allowing advertisers to transparently and precisely target interest and intent; guaranteeing outcomes and delivering superior RoAS. After less than two years of commercial activity, the hire of Salter is the first step for international expansion. KMTXâs mission is to make ad buying on the open web transparent, simple and efficient. In pursuit of this mission, theyâve developed an in-house DSP which embeds their own semantic targeting solution for contextual and retargeting campaigns. All media buying is managed by AI which allows, as it does in finance, the ability to buy and learn at high frequency and therefore guarantee performance and opt ....
MADVERTISE: Madvertise - Appointment of Andrew Vile for US rollout of the Madvertise and SYNC offer Appointment of Andrew Vile for US rollout of the Madvertise and SYNC offer Madvertise (Euronext Growth - FR0010812230 - ALMNG), the French AdTech company dedicated to mobile advertising, continues to develop its international sales, and its partnership with SYNC will allow it to move into new territory. Andrew Vile, who joined its partner s US team as Sales Manager, will be responsible for marketing SYNC and Madvertise s joint offer to media agencies in the US. The SYNC offer, already available for one year in the US via its platform for recognizing TV commercials that is compatible with all distribution networks, has, after successful testing results, won over major players in the US. This offer, which has performed remarkably well with a 300 to 500% increase in click-through rates, will be reinforced and benefit from all of Madvertise s areas of expertise with ....