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/PRNewswire/ Did you know that 95% of TV ad spend comes from Fortune 500 companies? Until recently, only titans of industry could afford the upfront costs. ....
by ExchangeWire PressBox on 11th Mar 2021 in News The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in France, allowing advertisers to transparently and precisely target interest and intent; guaranteeing outcomes and delivering superior RoAS. After less than two years of commercial activity, the hire of Salter is the first step for international expansion. KMTXâs mission is to make ad buying on the open web transparent, simple and efficient. In pursuit of this mission, theyâve developed an in-house DSP which embeds their own semantic targeting solution for contextual and retargeting campaigns. All media buying is managed by AI which allows, as it does in finance, the ability to buy and learn at high frequency and therefore guarantee performance and opt ....