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KMTX Says "the Market Needs to Leverage Beyond Contextual" as it Enters the UK Programmatic Ads Market


by ExchangeWire PressBox on 11th Mar 2021 in News
The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in France, allowing advertisers to transparently and precisely target interest and intent; guaranteeing outcomes and delivering superior RoAS. After less than two years of commercial activity, the hire of Salter is the first step for international expansion.
KMTX’s mission is to make ad buying on the open web transparent, simple and efficient. In pursuit of this mission, they’ve developed an in-house DSP which embeds their own semantic targeting solution for contextual and retargeting campaigns. All media buying is managed by AI which allows, as it does in finance, the ability to buy and learn at high frequency and therefore guarantee performance and opt ....

United Kingdom , Arthur Querou , Jonathan Salter , French Adtech , Affiliate Window , ஒன்றுபட்டது கிஂக்டம் , நாதன் உப்பு , புதல்வனாக ஏற்றுக்கொள் ஜன்னல் ,

'We will be pursuing open principles as we look to the future': Q&A with Awin CEO Adam Ross


With an impressive 15-year tenure at Awin, as well as his contribution to Awin initiatives, Adam Ross will lead the company as it approaches a crucial turning point, embarking on developing their open partner ecosystem.
We caught up with Adam to find out more about his new role and how he plans to steer Awin in their pursuits.
You’ve been working within Awin for the past 15 years, so most partners and clients will be familiar with who you are. Do you mind introducing yourself and your background for those who may not?
“I’m 39 years old, born in Dublin but moved to the UK over 20 years ago. Awin has been my passion for 16 years. I was fortunate to find a company and industry that really resonated with me; I’m passionate about technology and love the positive sentiment of mutual success that underpins our business. ....

United Kingdom , Mark Walters , Peter Loveday , Virpy Richter , Adam Ross , Affiliate Window , Cyber Week , ஒன்றுபட்டது கிஂக்டம் , குறி வால்டர்ஸ் , பீட்டர் நேசித்தேன் , பண்படாமனித இயல்பு ரோஸ் , புதல்வனாக ஏற்றுக்கொள் ஜன்னல் , சைபர் வாரம் ,