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Google's Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings

There’s no denying the dominance of Google when it comes to search marketing. In October 2022, Google’s market share of search was 91.2%, making it by far the most popular search engine in the world.For hotels, Google offers numerous opportunities for reaching the hundreds of millions of travellers who search for hotels on Google every day. One option that has been gaining a lot of traction recently is Google Hotel Ads (GHA), a metasearch platform. ....

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