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Whether your game is FAST, AVOD, SVOD, hybrid, or premium or longtail content, leveraging metadata intelligently is a critical component of monetizing your offerings. Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, Vevo s Bethany Atchison, Erickson Strategy s Paul Erickson, and Chris Pfaff Tech Media s Chris Pfaff break down current and emerging stratagems in this clip from Streaming Media Connect 2023. ....
With content production largely on hiatus in the US for months during the WGA and SAG-AFTRA strikes, as those strikes drew to a close in fall 2023, content companies found themselves at a crossroads, with the opportunity to start generating content fraught with strategic complications. In some respects it s a new beginning, and a chance to consider new approaches rather than simply filling a void. So what s next in the premium content world? On the content side, Warner Bros. Discovery s Dan Trotta and Vevo s Bethany Atchison, and from the analyst corner, TVREV s Alan Wolk, Chris Pfaff, and Paul Erickson weigh in on this critical question of where we go from here in this clip from their panel at November s Streaming Media Connect. ....
Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo s Bethany Atchison, Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, and Erickson Strategy s Paul Erickson in this clip from Streaming Media Connect 2023. ....
Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo s Bethany Atchison, Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, and Erickson Strategy s Paul Erickson in this clip from Streaming Media Connect 2023. ....
With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FAST s self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development? ....