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All the major streamers, including Netflix, Hulu, Disney Plus, and Apple TV Plus, have all raised their prices this year and there doesn’t seem to be an end in sight. ....
When it comes to leveraging and building an audience for premium OTT content, how do strategies differ for premium ad-supported content and subscription-based content? Roku VP Jenn Vaux and ESHAP s Evan Shapiro discuss how and why these strategic approaches differ in this clip from Streaming Media Connect 2023. ....
What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAP s Evan Shapiro, Hub Entertainment Research s Jon Giegengack, and Erickson Strategy s Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023. ....
Netflix cracked down on password sharing. Now Disney plans to do it. Will your favorite streaming service be next? Yes, and it will cost you a bundle. ....
Netflix’s password-sharing crackdown has arrived in the US, but questions remain about how successful it will be and whether other streaming services will follow suit. ....