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Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo s Bethany Atchison, Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, and Erickson Strategy s Paul Erickson in this clip from Streaming Media Connect 2023. ....
Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo s Bethany Atchison, Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, and Erickson Strategy s Paul Erickson in this clip from Streaming Media Connect 2023. ....