The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.
Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo s Bethany Atchison, Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, and Erickson Strategy s Paul Erickson in this clip from Streaming Media Connect 2023.
Common Sense Networks’ Eric Berger, CEO and co-founder, and Kyra Reppen, acting chief content officer, share how the company is filling the gaps in the kids’ FAST segment.