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More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market, says Sanjay Trisal, general manager of INSEA/ANZ at AppsFlyer ....
Bigger than music and more lucrative than Hollywood, games influence almost every aspect of our lives, leading to a diverse set of gaming personas. So, why should marketers care? ....
Marketers have spent recent weeks obsessed with the Barbie movie’s marketing push and opening box office weekend. Here, Cavendish’s Charli Edwards says forget the stats – there’s plenty for marketers in the movie. ....
Today, the biggest double feature in modern movies descends on box offices: Barbie versus Oppenheimer. Anna Vincent of 33Seconds looks at the phenomenon that buoyed both releases and might just save cinema. ....
As Hollywood A-listers join screen and stage writers in demanding better pay structures and protections around the use of AI in the entertainment industry, advertising insiders weigh in on how the strike could impact ad spend on broadcast and streaming television. ....