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Google is doing what it does best: delaying third-party cookie deprecation, again

Color the adtech industry less-than-surprised.

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LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options

LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
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How to prepare for a world without cookies | News

As Google plans to make third-party cookies obsolete for most users with the release of its Privacy Sandbox in July 2024, Belinda Clark from RAPP provides insights on how brands can proactively adapt their online advertising strategies today.

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Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry

Amelia Waddington, Captify senior vice president of product, says she would not be surprised if a group of industry executives sued Google for discontinuing…

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Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical

Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical
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