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From the outside, the five buildings that make up the Ali Centre industrial park in Hangzhou, capital of China’s eastern Zhejiang province, look similar and are simply named building No 1 through No 5. Occupying 10 floors of the first tower was the headquarters of China’s most successful live streaming star – until now. Viya , the top performer when. ....
Social media agents help Chinese brands outperform foreign rivals For western companies like Coca-Cola, Maybelline and Nestlé, the brands of the century have long offered a huge advantage to local Chinese rivals. But these established groups are increasingly threatened by Chinese start-ups, which have been turbocharged by social media marketing experts and optimized supply chains. This change was highlighted at this month’s “618” e-commerce festival, China’s second-largest shopping event of the year, as local brand Babycare surpassed Procter & Gamble’s Pampers in sales volumes, according to data released by Alibaba internet group. It wasn’t a surprise: Genki Forest, a Chinese beverage company, surpassed Coca-Cola and Pepsi in online sales last year. “Individual Day”, Is a billion-dollar curiosity, the biggest shopping holiday in the country. ....
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Five Ways China's E-Commerce Landscape Is Changing | BoF Professional, China Decoded, News & Analysis businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.